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Revolutionizing Design with EnviroHacking

The Science of Spaces That Work

Unlock the Hidden Potential of Your Environments

Every space tells a story, but what if you could rewrite that story using science, psychology, and data-driven design?

Welcome to EnviroHacking, a groundbreaking approach founded on the insights of Callie van der Merwe, redefining how architects and designers create spaces that don’t just look beautiful—they work.

What is EnviroHacking?

Traditional design relies on intuition and aesthetics. EnviroHacking fuses neuroscience, environmental psychology, and behavioral science to optimize how people experience space. Whether designing a restaurant, retail store, workspace, or home, this method enhances comfort, efficiency, and emotional connection.

Why Do Some Spaces Just Feel Better?

Traditional design relies on intuition.

EnviroHacking unlocks the hidden forces shaping human behavior in a space.

  1. Why do some restaurants have the same layout but completely different atmospheres?

  2. What makes a retail store inviting, while another feels uncomfortable?

  3. How does workspace design impact focus, creativity, and well-being?

The Power of EnviroHacking

Using data-driven insights and human behavior studies, EnviroHacking deciphers what makes a space intuitively functional and emotionally engaging. Our approach helps:

  • Designers & Architects create spaces that drive better human interactions. 

  • Students & Enthusiasts learn a scientific method to elevate their design thinking.

  • Developers & Business Owners improve customer experience, increase engagement and increase return on investment. 

How It Works

1️⃣ Observe & Measure – Using neuroscience, sensory mapping, and spatial analytics, we analyze user behavior within a space.
2️⃣ Identify Hidden Triggers – Discover invisible cues that influence emotions, movement, and decision-making.
3️⃣ Optimize & Apply – Implement strategic adjustments that transform spaces into high-performing environments.

See the Science in Action

Restaurants, Bars & Cafés  – Enhance guest experience & table turnover.

Retail Spaces  – Increase customer dwell time & sales.

 Workspaces  – Boost productivity & collaboration.


 Public Spaces  – Improve flow, comfort, and engagement.

Callie van der Merwe

“Design is no longer just about aesthetics—it’s about unlocking the subconscious forces that shape human behavior in a space.”

— Callie van der Merwe
Design For Dining - Book Cover.png

COMING SOON!

Designing for Dining

It's not about the food

A deep study by Callie van der Merwe on the premise that the environment we choose to be in, has the power to impact our behviours and ultimately influence our choices.

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